Nonprofit capital campaigns are similar to advertising but more subtle. Advertising is clearly identified as advertising. We all know what an ad looks like. Marketing, PR, branding, and other like ways of advertising something, though, are more subtle campaigns. Consider some of the more clever ways to let people know about a nonprofit or capital raising venture:
- Have possible donors read about the group in an interview or newspaper article about new nonprofit groups in the area.
- Have possible capital donors notice the group’s logo and name on caps, t-shirt, water bottles, and other items
- Have possible capita donors overhear people chatting about a group in the elevator or on the street
- Have possible capita donors notice art work or street chalk drawings of a group’s logo and name
In most cases, this is a very stylish form of marketing used by large business corporations that have huge advertising budgets. On a smaller scale, though, you can do your own small capital marketing. Consider the following capital raising campaigns which are possible even for a small non-profit:
- Appear on a local radio or even college radio show for an interview. This may take some setting up, but some stations will consent. During the interview, mention your group’s name and forthcoming event.
- If any member of your nonprofit group has a DJ friend, have that friend bring up your nonprofit at a club, gig, or on air.
- Offer to write an article for the local paper, a local online site, or a local magazine. Refer briefly to the group and any fundraising efforts that are upcoming.
- Have caps or t-shirts with your non-profit’s name and logo on them and hand out these to people who will wear them to help you on your capital raising campaign.
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