Any school fundraiser can get some money, but if you are serious about really supporting your school through your fundraising efforts, you will have to go further than the occasional sale or selling campaign. The costs of running a school are quite high today, and you need to make sure that you get every dollar you can to keep your group afloat.
There are a few secrets to successful fundraising that are simply not covered in most books and resources about school fundraising. However, these are the secrets that can mean the difference between a good fundraising campaign and a great one. These are the secrets that many school fundraising consultants use, and here you can read about the ONE secret you have to know without paying high fees:
Psychology
There is an entire psychology of selling and of getting people to buy or spend money. School fundraising is very much about the emotional and psychological response that donors have. Often, the difference between a donation and a “no” response is nothing more than a few small psychological events that make a potential donor look with less favor on a school fundraiser. If you want to tap into the business of psychology, consider the following:
- The psychology of money: Most people are very emotional when it comes to cash. We see money not as a tool for something, but as a measurement of wealth. To part someone from their cash, you have to affect them emotionally, not intellectually. That means rather than focusing on all the practical reasons for giving money, paint someone a picture of the suffering lack of money is causing and then emotionally show how their donation can change that for your school.
Recommended Resources:
www.efundraising.com: Get a campaign going online and get 100% profits on your first sale. Review the best selling products for any type of fundraiser!